monaco-dependent; or smell a fizzy, get dizzy!

I can’t think of a more famous perfume than Chanel nº5.Just look at its staying power – the stuff went on the market in 1922 and hasn’t been off it since.When Ernest Beaux mixed up the formula for Ms. Chanel, he did something quite novel at the time and over-dosed the scent with chemicals known as aldehydes. Now, without getting too technical, aldehydes are a type of aroma-chemical which have a very distinct, fizzy scent to them.You know the sensation you get when you stick your nose over a freshly poured glass of ginger ale?Aldehydes are the aromatic equivalent.They give perfumes an airiness about them, or as one critic said, “they do the heavy lifting.”Often times, the levity of a floral scent can be weighed down by the very flower itself.Here, these little chemicals come in and restore gayness to the entire composition.And if you’re wondering, I’m using gayness in the early 20th century context, because I can.

Why this bit of history you ask – well, I feel it my duty to not only help inform the populous at large, but also give a suitable exposition to the sordid tale of the creation of my latest fragrance.In the 21st century, most people have smelled aldehydes and most people think they smell a tad old-fashioned. Well, as a relatively new perfumer, I like to mess around with anything I can get my hands on.So I ordered up a bunch of different varieties – some smell of orange, some of lemon, grapefruit and so on – and stuck my nose in them.They are incredibly strong and sometimes, terrifyingly tenacious!However, they gave me an idea.

Debonair was part of the smell bent’s debut collection and has since proved to be one of our most popular scents.Men love him, women love him – and he’s classy enough for your dad to wear.He’s also got quite a bit of orange in him.The idea of doing a lighter version for spring seemed perfect and who better to lighten the mood than our little friends, the aldehydes.Don’t get me wrong, there’s only one little devil in our final product – you should have seen Panda’s face when I made her smell a version with two!But the effect is as unmistakable nearly 90 years later.Granted, Monaco-Dependent has different ingredients, but the structure is similar to Debonair’s.Only, when you smell Monaco, you think “this would be perfect on the beach!”It’s sexy and subtle - carefree even.The composition is lighter and I think the end product is really fantastic.I’m quite proud of this one!

Check it out and the rest of our new goodies!

tata for now,

the chairman