it seems the great obsession of the average perfumista is to find a scent that gets as close to the line of filth as is generally acceptable. i even went on npr to talk about it a few months back. we love our dirty smells. perhaps it’s just our animal nature.
back in june, i started work on sb’s new fall collection – working title idiomatic. it was a collection of scents inspired by linguistic idioms. i’ve been a grammar and word nerd since sophomore year in high school and sb has had a tradition of wordplay since day one.
while it might not always seem it, the creative process is sometimes like finishing a giant puzzle. it’s about making sure everything fits in the end, creating cohesion out of disparate elements. this can sometimes mean sacrificing good ideas for ideas that fit a theme or work in a group. i’m speaking vaguely, but as an artist, creation can sometimes be vague, and it’s the artist job of bringing it into reality and defining it.
we hope everyone had a fabulous 4th (even our international friends!) and we're back with some exciting news. some of you may know that we're coming up on our 2nd anniversary. and it was 2 years ago that we created our first frangrance sunshine.
just thought we'd let you know there's a new frankensmellie on the loose ...
as most of you already know, last week we relaunched our fabulous smell bent sprays. in addition to new boxes and bottles, we added a few scents to the lineup. when you have creative control, sometimes things get a little wacky. it’s one of the perks of owning your own business. i guess what i’m trying to say is don’t let the names of our new friends scare you.
reintroducing our famous smell bent sprays! complete with new bottles, boxes and even new scents. the whole lineup is available now at smellbent.com and you can check out the new goodies here.
after a fabulous weekend, we've come bearing news of our new smellies. we've spent the last couple months working on a project called radio dada and we're pleased to announce it will hit smellbent.com on february 1st.